The result of any candidate search is that one or two dominant candidates crush the field. The candidates who are grouped together in the back of the pack are not bad candidates, though. In fact, these candidates are quite good – they fit the background requirements, have the right credentials and do ‘all the right things’ in their interview. The problem is that when you’re a good candidate, you are a lot like everyone else in the back of the pack. Meanwhile, the dominant candidates break out, uniquely connecting themselves to the position through their personal narrative with success stories to back it up. They leave the good candidates in the dust.